ET reports Honda’ new small car for India would be positioned at a price point below the Jazz, in the scope of the Hyundai , Tata Indica Vista and Chevrolet Aveo U-VA. If you have been tuning into IAB regularly, you should have read about it a long time back.Honda was incapable of bringing down the price of the Jazz which it hopes to launch next month, any further and could have reached this decision.The new Honda small car will have an intense level of localization. Honda engineers will work closely with suppliers in bringing the cost down. A team of 25 headed by a Japanese official will begin work on everything from manufacturing to purchase. Honda might use its Rajasthan facility which is currently work in progress to produce upto 250,000 units per annum when fully functionalWe have been able to sell 21 of our super speed bikes within three months of their launch into the country. We have seen the potential of these bikes in big cities like Mumbai, Kolkata, Bangalore, Chennai, Delhi and Pune and we aim to sell 100 units of these bikes in this fiscaHonda India has revealed that the VW-Suzuki partnership is a threat for the company as it pressurizes them to launch competitively priced cars while maintaining its brand value. Honda says that many such alliances are not good for them as these companies have cost advantages when it comes to R & D, sharing platforms, etc.In Europe the Nissan/Renault/Samsung/Dacia products have been successfully sold alongside each other in many markets. In North America too the Honda Accord has to battle it out with the Korean siblings – Hyundai i & Kia Magentis/Optima. Even the Hyundai ix & Kia SL Sportage are a threat to the CR-V.But the biggest threat has to be VW-Suzuki says Honda. In the ASEAN Region, Suzuki has a monopoly in the small car market especially in India thanks to its skill to
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Sunday, November 7, 2010
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